
You can now pre-order Hi-Fructose: New Contemporary Fashion in our store here. The book is an experimental look into the worlds of wearable art and fashion, where technology, sculpture, experimental materials, and other-worldly viewpoints have sparked a distinctly different kind of new contemporary fashion that bends genres and sparks new conversations, presenting atypical fashion through a Hi-Fructose lens. Pre-Order today and get an exclusive 18×24″ poster, available only on our site and for pre-orders. The book is published by Cernunnos, and it’s edited and designed by Hi-Fructose co-founder Attaboy.




Hi-Fructose: New Contemporary Fashion is a 296- page full-color over-sized book (coming in at 14″ in height), featuring essays incorporating interviews with both emerging and legendary designers, plus scores of lush layouts with work by:
MIRCO HEPBURN ARENA, JO COPE, FLAVIA ROSE, ANA RAJCEVIC, VERONIKA RABINOVICH, ELENA SLIVNYAK, BEA SZENFELD, NIKOLINE LIV ANDERSEN, NOA RAVIV, ASYA KOZINA, ENID ALMANZA, ROB ELFORD, SYLWANA ZYBURA, STEVEN VANDERYT, DINU BODICIU, LEONID TITOW, TIEL JANSEN, JILLIAN OLIVER, PETER POPPS, OLGA NORONHA, HENRIK VIBSKOV, NIXI KILLICK, SASHA FROLOVA, KANSAI YAMAMOTO, TANEL VEENRE, AGNIESZKA OSIPA, ANOUK WIPPRECHT, with a special introduction by Lucas Museum of Narrative Art Costume Archivist ALINA CAMPBELL.
See recent work from a few of these artists below.
https://www.instagram.com/p/BoVNQnPn9lo/

Dutch designer
Designer and artist Heidi Lee crafts surreal wearables, garnering a reputation for her "Endless Echo Hat" that features a cast, repeating version of her face. Since making its debut a few years back, the work has seen new evolutions and iterations. Otherwise, Lee toys with form and convention in her progressive pieces.
Cover: Bea Szenfeld Anderson (From the White Collection). Photo by Joel Rhodin.