Olaf Breuning is a Swiss-born, New-York based artist known for his experimental multimedia works, spanning photographs, videos, drawings and installations, sometimes mixed together, that regularly make use of pop-culture imagery. Often described as "outlandish", his art also addresses ideas about consumerism, stereotypes, gender clichés, and analyzes the relationship between art and kitsch. Among these is his bizarre photo series "The Art Freaks", which originally debuted in 2011, and is being revisited in the artist's 15-year retrospective, "The Madness That We Call Reality".