In the late 1970s, celebrated muralist Kent Twitchell began his famous artists series, featured in Hi-Fructose Vol. 37, starting with notable Los Angeles artist Ed Ruscha. Measuring 70 feet tall on the side of a downtown building, Twitchell's full-length portrait of the artist in a red silk shirt and pleated slacks took almost 9 years to complete because it was self-funded and there were other projects that came to him during that time. Why did he choose Ruscha as his first artist? "It was a gut decision," he says. "He was and is unique and seemed to characterize the American Individualist to me as McQueen did in the film world."
Hailing from Santa Fe, New Mexico, Jordan West is a self taught artist whose paintings depict everyday places- rows of food in eerily empty supermarkets, bathroom stalls, gas stations, and airport terminals- often with a sense of unease and loneliness despite their bright and cheerful palette. In his "Attention All Shoppers" series, painted with gouache on paper, West offers a new perception of a commonplace grocery store, flattening it into a stark world of simple greens, oranges, blues, and yellows, and shapes that borderline abstract.