September 11 through 13, London hosted the MyFinBec pop-up show, introducing a unique project that merged urban art and wine making. After their initial show at the Cave Fin Bec winery in Sion, Switzerland, and Cologne, Germany, the exhibition was presented at LimeWharf to London’s local art and wine lovers. Once a year, this winery commissions well-established and emerging artists to create labels for their limited edition organic wines through the MyFineBec project. For 2014, the winery introduced a line-up of internationally-recognized artists: Vhils from Portugal, Herakut from Germany, C215 from France and Etam Cru (featured in our current issue, Hi-Fructose Vol. 32) from Poland. The artists were invited to create mural-like works on stacks of wine cases that were later available for sale.