Each year, the Falles celebration honors Saint Joseph in Valencia, Spain, with festivities and enormous monuments burnt during the final day of the affair in the town square. This year, Okuda San Miguel created a massive work for the event injecting contemporary, vibrant style. And last night, Okuda’s “Falla” was set ablaze. (Okuda was last featured on HiFructose.com here, and he was the cover artist for Hi-Fructose Vol. 43.)
In video put out by Spanish football club Valencia CF, Okuda promoted the effort by telling player Toni Lato this: “It’s more contemporary than traditional Fallas,” he said, “but the construction of it will be very Fallas-style, as it is like a totem.”