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Turn the Page Closes at the Crocker Art Museum

The third and final rendition of "Turn the Page: The First 10 Years of Hi-Fructose" closed at the Crocker Art Museum in Sacramento this week. The exhibit, organized by the Virginia Museum of Contemporary Art and made possible by the City of Virginia Beach, collected the work of 51 contemporary artists and in this version, featured an exclusive installation from artist Mark Dean Veca.

The third and final rendition of “Turn the Page: The First 10 Years of Hi-Fructose” closed at the Crocker Art Museum in Sacramento this week. The exhibit, organized by the Virginia Museum of Contemporary Art and made possible by the City of Virginia Beach, collected the work of 51 contemporary artists and in this version, featured an exclusive installation from artist Mark Dean Veca.

https://www.instagram.com/p/BZMyaBFjptR/?taken-at=112766

The four-month stint was also marked by several events, like a Sugar Rush ArtMix party, in which aerialists Rebel Rose and Katie Nicole, The Darling Clementines, and others performed alongside the collected works. Hi-Fructose co-founders Annie Owens-Seifert and Attaboy shared their experiences starting and maintaining the magazine and helping in the making of the exhibit in a conversation at the space in July. And you can see a video with Crocker assistant curator Christie Hajela talking about the exhibit below.

Below, you’ll find posts from the exhibit’s tenure at the Crocker.

https://www.instagram.com/p/BZQ92k4gNFI/?taken-at=112766

https://www.instagram.com/p/BXoqutTlCC9/?tagged=turnthepage

https://www.instagram.com/p/BZPmoE_AQJe/?taken-at=112766

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Sculpture by Scott Musgrove (Photo courtesy of Sheri DeBow) The packed opening reception for "Turn the Page: The First Ten Years of Hi-Fructose" featured appearances from featured artists like Jennybird Alcantara and Mark Dean Veca, who created the installation "Maddest Hatter" just for this incarnation of the exhibit, along with Hi-Fructose co-founders Attaboy and Annie Owens. The Crocker Art Museum hosts the exhibit through Sept. 17.
Hi-Fructose Vol. 23 featured artist Mark Dean Veca's colorful, dynamic paintings pop off the page in bright red, orange, and turquoise hues, with curvaceous lines inspired by the underground comic world. His work incorporates everything from pop culture references like Tony the Tiger and Scrooge McDuck to Americana elements like the Lincoln Memorial to the American Flag, to religious iconography including skulls, Buddhas, and Ganeshas - all filtered through his own gaze. The Los Angeles based artist is now in Virginia, where we've invited him to create special installation for the Turn the Page: The First Ten Years of Hi-Fructose, opening tonight at Virginia MOCA.
Mark Dean Veca, one of the featured artists in “Turn the Page: The First Ten Years of Hi-Fructose,” created a new installation for the exhibition’s final stop at Crocker Art Museum in Sacramento. The absorbing, surreal “Maddest Hatter” greets visitors straight out of the elevator at the museum. In an Instagram video, the artist guides viewers through the completed installation.
Turn the Page: The First Ten Years of Hi-Fructose was born as a bi-coastal collaboration between contemporary art magazine Hi-Fructose based in San Francisco and the Virginia MOCA. Several years in the making, this exhibition celebrated the magazine's first ten years on Saturday night by bringing highlights of some of today's foremost contemporary artists who have appeared in its pages to Virginia Beach.

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