The lines between art and product design become blurred in Mark Dean Veca’s upcoming exhibition, “Everlast,” at Western Project in LA. While some artists appropriate the language of advertising to critique consumer culture, Veca (featured in HF Vol. 23) enjoys looking at logos and views them as a perfect marriage between images and text. For “Everlast,” which opens on October 18, he looked back on the signage that surrounded him during his 1970s upbringing in the San Francisco Bay Area. Some of the logos in the show are borrowed and some are original, but Veca transforms them with his rich, illustrative line work. Forms that would normally be flat come alive with the biomorphic textures for which he is known.
“Everlast” will be on view October 18 through November 29.