Artist and designer Idan Friedman is one half of the experimental design studio Reddish. Thus, it isn’t surprising that he is accustomed to approaching banal objects from innovative and unusual perspectives. For this series, Friedman created bas relief portraits in everyday food trays. Reminiscent of coins or medals, faces of friends and strangers emerge out of each basin. The design lends a certain gravitas to the otherwise disposable material, which somehow further highlights its transient nature. The series encourages viewers to look closely at objects often passed over, and perhaps find a potential where little was thought to be.
