Mark Dean Veca, one of the featured artists in “Turn the Page: The First Ten Years of Hi-Fructose,” created a new installation for the exhibition’s final stop at Crocker Art Museum in Sacramento. The absorbing, surreal “Maddest Hatter” greets visitors straight out of the elevator at the museum. In an Instagram video, the artist guides viewers through the completed installation:
Opening to the public today in Sacramento! This is the final stop for "Turn the Page: The First 10 Years of Hi-Fructose Magazine", a group exhibition featuring my installation, Maddest Hatter. Thanks to @crockerart for making it happen. Thanks to @justinpatewrapper and @kingofwraps for wrapping the floor, @adgraphics_na and @mutohamerica for supplying vinyl and ink, @carwrapcity for printing, and @virginiamoca & @hifructosemag for putting the whole thing together in the first place! #crockerartmuseum #hifructose #markdeanveca
I went down to the @crockerart museum today to see the opening of the retrospective for "The First 10 Years of Hi-Fructose Magazine" and it was fantastic. The exhibit was thought provoking, inspiring, and challenging – exactly how I like my art: swipe left to run through some of the pieces on display – then get down to the Crocker and see it yourself. I promise you won't be disappointed. #artlover #sacramentoproud #crockerartmuseum #hifructosemag
A video from wrap installer Justin Pate offers a different view. The artist also gives credit to King of Wraps (who snapped the top image on this page), Avery Dennison Graphics, Mutoh America, and Car Wrap City in helping to pull off “Maddest Hatter.”
Art floor finished for @markdeanveca in #sacramento in @crockerart big thanks for @adgraphics_na for supplying the material. @mutohamerica for ink and @carwrapcity for production. @kingofwraps for the help. Love doing art installs. Opening on June 23. Lights and bean bag chairs to be added. Live in art.
Veca’s 30-year career has seen the artist experiment in murals, painting, drawing, sculptures, installations, and much more. His work has been called “sinister pop,” “psychedelic,” and portraying “surreal cartoons.”
List of notable events:
June 11th: Public Viewing of “Turn the Page”
June 23rd: Members and Artist Reception (6:30 p.m.– 9 p.m., with remarks at 6:45 p.m. Enjoy priority viewing of the Full Spectrum exhibition, docent-led spotlight talks for Hi-Fructose, and more.)
July 13th: Sugar Rush Art Mix Event
July 15th: Hi-Fructose Founders in Conversation
The exhibition runs through Sept. 17.