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Hi-Fructose Teams Up with the Virginia MOCA for “Turn the Page: The First Ten Years of Hi-Fructose”

Martin Wittfooth The Virginia Museum of Contemporary Art (MOCA) will feature some of the foremost contemporary artists through a ten year retrospective of Hi-Fructose Magazine. This exhibition is a unique opportunity to bring a broad spectrum of artwork by over 50 artists from the pages of magazines and computer screens to the walls of a contemporary art museum dedicated to educating on the significant art of today. "Turn the Page: The First Ten Years of Hi-Fructose" is a collaborative initiative by two like-minded organizations – MOCA in Virginia Beach, Virginia, and Hi-Fructose The New Contemporary Art Magazine in San Francisco, California. Both are committed to creating an awareness of contemporary art that is informative, imaginative and relevant. This multi-faceted exhibition will feature artists working in a variety of media including sculpture, installation, painting, ceramics, and photography as well as interactive community outreach and satellite exhibitions. A wide selection of educational programming, film screenings, panel discussions, and events will provide the public an opportunity to interact with the art and artists in exciting new ways. You can check out more info on the Virginia MOCA website and look for more updates on the exhibition coming soon!

Martin Wittfooth

The Virginia Museum of Contemporary Art (MOCA) will feature some of the foremost contemporary artists through a ten year retrospective of Hi-Fructose Magazine. This exhibition is a unique opportunity to bring a broad spectrum of artwork by over 50 artists from the pages of magazines and computer screens to the walls of a contemporary art museum dedicated to educating on the significant art of today. “Turn the Page: The First Ten Years of Hi-Fructose” is a collaborative initiative by two like-minded organizations – MOCA in Virginia Beach, Virginia, and Hi-Fructose The New Contemporary Art Magazine in San Francisco, California. Both are committed to creating an awareness of contemporary art that is informative, imaginative and relevant. This multi-faceted exhibition will feature artists working in a variety of media including sculpture, installation, painting, ceramics, and photography as well as interactive community outreach and satellite exhibitions. A wide selection of educational programming, film screenings, panel discussions, and events will provide the public an opportunity to interact with the art and artists in exciting new ways. You can check out more info on the Virginia MOCA website and look for more updates on the exhibition coming soon!

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Turn the Page: The First Ten Years of Hi-Fructose was born as a bi-coastal collaboration between contemporary art magazine Hi-Fructose based in San Francisco and the Virginia MOCA. Several years in the making, this exhibition celebrated the magazine's first ten years on Saturday night by bringing highlights of some of today's foremost contemporary artists who have appeared in its pages to Virginia Beach.
Two weeks ago, Turn the Page: The First Ten Years of Hi-Fructose opened to a colorful audience at the Virginia MOCA. Reviewed here on our blog and in our upcoming issue Volume 40 (now available for pre-order!), this landmark retrospective highlights the visionaries that have appeared in the magazine for the past forty issues, three books, and thousands of pages. Today, we bring you a video recap, courtesy of our friends Kyle Maier and Amie Gibson at Kamio Media.
Hi-Fructose Vol. 23 featured artist Mark Dean Veca's colorful, dynamic paintings pop off the page in bright red, orange, and turquoise hues, with curvaceous lines inspired by the underground comic world. His work incorporates everything from pop culture references like Tony the Tiger and Scrooge McDuck to Americana elements like the Lincoln Memorial to the American Flag, to religious iconography including skulls, Buddhas, and Ganeshas - all filtered through his own gaze. The Los Angeles based artist is now in Virginia, where we've invited him to create special installation for the Turn the Page: The First Ten Years of Hi-Fructose, opening tonight at Virginia MOCA.
Known for his elaborate screen printed works that reference elements of illustration and graphic design, Ryan McGinness gives viewers insight into his creative process with his current exhibition, "Ryan McGinness: Studio Visit" at the Virginia MOCA in Virginia Beach, VA, on view through April 19. A native of the area, McGinness's early involvement in Virginia Beach's skate culture made a lasting impact on his work. He initially started screen printing as a teenager because he was not able to afford name-brand skate apparel, and the popularity his original screen printed designs sparked his ongoing interest in the artistic medium. For "Studio Visit," sketches and ephemera from his New York studio or on display alongside large-scale works. Take a look at some photos from the exhibition below and stay tuned for Hi-Fructose's exhibition at the Virginia MOCA in 2016, "Turn the Page: The First Ten Years of Hi-Fructose."

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